About ItraKart
Genuine Kannauj itra, without dilution
ItraKart was founded to make genuine Kannauj distillations accessible to anyone who wants to wear them. We select each itra and attar with care, so the fragrance in the bottle is the one the distiller intended.
Our story
Honouring the distillers behind each bottle
We work directly with generational master distillers in Kannauj. By cutting out the middleman, we keep the process close to its source and avoid the dilution that often reaches shelves before the fragrance does.
Our aim is simple: present each itra and attar as its makers would want it understood, with honest details and traditional aging respected at every step.
How we curate
Three standards behind every selection
Pure base carriers
Every attar is built on a clean carrier, with pure sandalwood oil used where the tradition calls for it.
Seasonal harvest batches
We note the harvest season for each batch, so you can see when the botanicals were gathered and distilled.
Honest labeling
Each label states the fragrance, its notes, and its size plainly, with no claims we cannot stand behind.